PRINCE OLIVER

Prince Oliver is synonymous with contemporary refined style and timeless elegance. For more than 30 years, it has represented not only an extensive apparel and footwear retail chain, but also a brand defined by high aesthetics, quality, design and value for money.

With Italian DNA, a cosmopolitan identity and Greek management, Prince Oliver creates tailored and casual collections for men and women, as well as denim, underwear, footwear, bags, watches, fragrances, ties and accessories. At the same time, it maintains a strong presence in formal suiting, offering options for life’s most special occasions.

With a new classic and forever modern approach, the brand proposes complete looks that combine comfort, elegance and a contemporary spirit. Its “Break the Rules” philosophy encourages the expression of personal identity through style, promoting a freer and more creative approach to fashion.

The Prince Oliver brand is fully managed by Magnifico S.A., based in Athens, which employs around 200 people in Greece and Cyprus, directly or through partner companies. As a responsible member of society and an environmentally aware business, it actively supports energy and resource saving across its stores and primarily uses recyclable materials in both interior and exterior design. In addition, through initiatives and donations, it quietly supports organizations and institutions that serve people in need.